Kotak Mahindra appoints Maxus as media AoR
managing partner, Maxu Burberry Handbags s, says, “Kotak Mahindra is a Burberry Handbags very important and significant addition to our portfolio. They are as Indian a company as we are at heart. Kotak is very ambitious and has plans for growth. We will work to help them grow.”
In the other recent developments at the agency, (managing director of Maxus South Asia) has been promoted to the role of CEO, Maxus Asia Pacific, effective January, 2014.
January onwards, Sharma will fit into Varghese’s shoes to take over the responsibilities of Maxus South Asia. He will now be a part of GroupM South Asia EXCO.
In an earlier interview, Karthi Marshan, EVP and head, group marketing, Kotak Mahindra Bank had said that the overall challenge for Kotak is to ensure that it comes at the same level of recall with its other counterparts. The aim is to reach 500 bank branches by March, 2014.
For the record, Maxus Indi Burberry Handbags a was recently appointed as the media a Burberry Handbags gency of record (AoR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich and Ruchi Gold.
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. The company has a 2,000 member team across 55 markets worldwide and is a part of GroupM.
meanwhile, is a bank established in 1985 and was the first non banking financial company to be turned into a bank. It offers complete retail financial solutions for varied customer requirements. During FY 2012 13, the bank grew by 44 per cent.